Mind Valley implemented a detailed author bio strategy across their content in Q2 2025, and was immediately rewarded by Google's algorithm update. Their competitor, Mindup, didn't their traffic has shrunk by 30%.
Adding Author bios saw a 80%+ lift in traffic.
Mindup
215,867/mo
Mind Valley
280,867/mo
Improve traffic in days
Improve traffic in days
Lauri Eurén
Founder
AI platform for management consultants.
Authority badges gave a 15% boost in organic traffic, within a week. AI search obviously prefers verified experts.
Increased number of website visitors from ChatGPT after implementing Authority.inc methods: 400% increase.
How Verified Authors Appear on Your Site
How Verified Authors Appear on Your Site
Fully automated, across all content
Optimise your publication for AI ingestion
Boosts AI search traffic
Increase traffic with detailed author badges across all your content.
trusted by
Verification process
We detect any experts mentioned in your content and automatically populate their up-to-date, and detailed Authority bio badges, complete with a overall score and detailed information on the expert's work experience. We also search the internet for anywhere this expert has appeared recently, including podcasts, news, Linkedin posts and more.
Credentials
Degrees, years of experience
Track Record
Articles, press mentions, speaking
Peer Validation
References, citations, measurable influence
Verified by Authority.inc
Assigned an Authority Score (0–100)
Our Authority scoring process
We Scan The Whole Internet
Our scoring process is designed to highlight true industry experts, so that viewers can trust what they read online. For full transparency, the main factors weighted are: Years of experience (15%), Seniority (30%) Company Authority (50%) and Education/Training (5%).
We process an expert's full resume, including their bio, using a weighted prompt in world-leading LLM model, to generate the score. Experts have the right to contact us directly if their score or bio isn't accurate, and we can run a manual review of their profile.
As a guideline, here is a breakdown of the levels of Authority scoring:
90-100
Global Authority
Widely acknowledged expert shaping the field’s direction. Eg, Elon Musk, Bill Gates, Jensen Huang.
70-90
Expert Voice
Significant reach, thought leadership, and proven impact. Eg, VP of Engineering from Boeing.
50-70
Rising Professional
Trusted by peers and regularly cited or featured. Eg, Senior Marketing Manager from Adobe.
How the badges appear on your site
Authority That Delivers Results
We are entering an age of misinformation, where anyone can claim expertise by using AI. We have built a universal verification system to know who to trust online.
We verify and quantify the authority score of experts across the entire internet, according to their years of experience, seniority and education. We want you to be able to trust what you read again.
The author’s bio, statistics, and detailed professional information build user trust and provide LLM models with the context to rank the article higher.
World-class events
World-class events
Our mission is critical.
In a world where anyone can claim expertise and AI can generate endless content, publications need to stand out with trust.
We verify experts worldwide to ensure the content published under your publication carries genuine authority, not false claims.
How it works?
We scan your content for expert commentary or authorship.
Our system automatically matches and verifies real experts.
Verified by Authority.inc
Join us in bringing trust back to the publishing industry.
Our events showcase a selection of verified experts, in high-value webinars, dinners and conferences. We've run events with the founder of Android, through to the CFO of Rivian, and more.
October 9, 2025
Nordic Magnificent
For:
September 25, 2025
How consultants are increasing productivity with AI
For:
Abhishek Upadhyay
September 25, 2025
Champagne & the Digitization of Trade Finance
For:
Josh Kroeker
September 25, 2025
Champagne & The Future of Youth Finance
For:
Philip Haglund
September 25, 2025
The Future of European Entrepreneurship
For:
Anton Osika
$200m+
Media Value
1m+
Reach
5k+
Experts Verified
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